Last updated: May 12th, 2023
Heimo is a social network and online platform tailor-made for housing, enabling individuals, professionals and companies globally to connect, create and share housing specifications, recommend and find each other, amongst other things.
Registered users (”Members”) at heimo can create and share their personal profile ("Individual Profile"), or professional profiles ("Professional Profile"), engage with other Members and their networks, recommend professionals, exchange information, knowledge and personal experiences, create, publish and in other ways share and view content and personal housing specifications, all to enable themselves, other Members and their networks to find housing and business opportunities world wide.
As a Member, you have access to all content and data shared by other Members with Public Visibility, however some content, features and information is also available and viewable by non-members (”Visitors”).
For example, the ability to create and share a housing specification with selected professionals and companies is a feature enabled for Visitors. The data we gather and store for Visitors is further described below.
You should always feel that you are in charge of your own data, and we work hard to ensure transparency about what data we collect, why we collect it, how we use it, who (if anyone) we share it with, as well as your rights.
As a Member or Visitor of our Services, we offer you a lot of personal choices about what data we can collect, use and share.
Heimo Group AB, a Swedish company and legal entity, with corporate identity number 559420-7028 is the controller for processing your personal data provided to, collected by or for, or processed in connection with the use of our Services.
In order for us to legally collect and store personal information and data, we must have a legal basis and legitimate reasons justifying our collection. At heimo, our legal basis to collect and store personal information and data typically relates to:
One legitimate reason for our data collection may be the User Agreement you enter and our Terms & Conditions you agree to when signing up to use our Services.
We will ask for consent to use some of your personal information for specific purposes. If we ask for consent, we will also make sure that you can revoke your consent, either via our Services, and/or through device permissions and/or by contacting us. We may also ask you for permission and consent to access certain data, even in the event that we are not obliged to ask for consent.
We might collect, store and use your information because we, or a third-party, has a legitimate interest in doing so. We use your information to provide and develop our Services, including but not limited to, providing you access to your account, providing customer support, helping you find other Members, professionals, companies, and other relevant content. Important to mention is that our legitimate interests as a company can never outweigh your personal right to privacy. With that, we only rely on legitimate interest when we can properly motivate it after have done a so called balancing test.
We may be legally required to collect, store and by other means use your personal information to comply with the law, for example in the event of an ongoing legal process, or if we need to take legal action, or similar actions.
In order to use our Services, we may ask you to provide us with personal information which can be used to identify you as an individual, as well as a professional.
The personal data we collect for Individual Profiles and Professional Profiles includes, but is not limited to:
Exclusively for Professional Profiles and Company Pages, we may also collect the following data:
On top of what is necessary to provide for the creation of your profile at heimo, you also have the right to decide which additional information you wish to display, such as your education, skills, achievements, profile picture, other photos and other similar endorsements.
In the event that you as a Member and/or Company requests to get a Verification added to your Individual Profile, Professional Profile, or Company, we may ask for and collect additional information such as, but not limited to:
When you use the feature to create a Housing Specification, we may ask you to provide certain personal information which can be used to identify you as an individual.
The personal data we collect for Housing Specifications includes, but is not limited to:
We may, without the need for further consent, store and collect any non-personal information shared as a Visitor via the Housing Specification, such as, but not limited to, the housing preferences, locations of interest, and any other general information and input of the Housing Specification form.
When you use our Services, we may automatically collect data such as, but not limited to, your Internet Protocol address (IP Address), location, device type, browser type, browser version, the page visits of our Services, the date and time of your visit, time spent on those pages, unique device identifiers and other diagnostic data which will help us improve our Services.
When you use our Services by, or through a mobile device, we may automatically collect information including, but not limited to, the type of device, the unique ID of the device, the IP address of the device, the operating system of the device, the type of mobile browser you use, location, unique device identifiers and other diagnostic data. We may also collect information that your browser sends whenever you visit our Services or when you access our Services by, or through, a mobile device.
We may further maintain records of usage data when you interact with our Services. This includes, but are not limited to, instances such as viewing or interacting with content, or advertisements, conducting searches, answering forms, installing or updating our applications, or sharing articles or publishing housing specifications.
We may also gather usage data from when you interact with other Members of heimo via our messaging feature, or any other means of communication in relation to our Services, whether you are sending, receiving, or by other means engaging with other Members. For instance, if you receive a connection request, a response to a published housing specification, or a recommendation, we may monitor whether you have responded to it and may, from time to time, provide you with reminders.
In the event of us receiving a complaint or a report of that you have been involved in messaging, or any other means of communication via our Services, which are in violation to our Terms & Conditions, we may interact with the messages and other means of communication you have used via our Services, in order to investigate if there are in fact any violations to our Terms & Conditions.
As a professional, personal data about you, and your eligibility to use our Services, may also be provided to us by your employer and/or company, or any other third-party organizations, which might purchase and/or use our Services for your professional use. This data may include, but is not limited to, your first name, last name, professional email address, and/or any other relevant information to you as a professional, information about Company Page administrators, as well as authorising professional users of any of our Premium Services.
We also urge you to refrain from publishing or adding any personal data to your Individual Profile, Professional Profile or Company page at heimo, that you would not want to be available for public access.
Your usage and personal settings of our Services decides how we can use your data. We use your data so that you, and others, will be able to utilise and experience all of our Services (including advertisements) in the most personalised and smoothest way possible. We further use your data to develop and improve our Services.
By using our Services, you can search for, find and connect with other Members, including both Personal Profiles and/or Professional Profiles, and depending on the personal settings for you and others, you may also be able to search for, find and connect with connections of other Members from their connections, and other Members will be able to search for, find and connect with Members from your connections.
We may also use your data, for example your profile information, your recommendations, and your current connections, to recommend other relevant Members for you to connect with, as well as recommending you as a potential relevant connection for other Members. If you use any of the functionality we offer for inviting others to become Members and connect with you, for example from your address book and/or contacts, we will use that data to give you recommendations of Members to connect with, and notify you when people relevant to you become Members at heimo. When you invite
As a Member, it is always your personal choice whether to invite others, send and/or accept a connection request, recommend Companies and/or Professional Profiles, and follow Companies. We may use data such as your connections, your recommended Professional Profiles and Companies, and the Companies you follow, to recommend your profile to other Members, as well as to recommend other Members for you.
We offer content such as, but not limited to, information, articles, educational material, statistics, events, and other kinds of housing related information through our Services. Based on the data you provide to us, either via the usage of our Services or via the personal information you have added and have given us permission to use, we can give you personal recommendations and present relevant content (including advertisements).
As a Member (and in some instances also as a Visitor depending on the contents visibility settings), you can see and interact with content available through the feed. Your interactions, such as comments, views and sharing of the content, may be used by us in order to be able to continue presenting relevant, and personalised content (including advertisements) to your feed. Depending on your Profile Visibility Settings, we may also use your data from content interactions and share it with other Members, such as displaying your actions, activities, and interactions with content in your feed, in their feeds.
Our Services enables you as a Member or Visitor to search for, find, get recommendations for, and in other ways get information about opportunities of housing, and /or housing-related (or similar) business opportunities. We will use your data to present you with recommended housing opportunities from other Members and/or Visitors, as well as Professional Profiles and Companies. We will use the data you provide when creating Housing Specifications, in combination with your personal information and the usage data, to present relevant opportunities and results for you. We will also use your data to present you as a potential customer for Professional Profiles and Companies, as well as your Housing Specification as a potential housing opportunity for other Members and Visitors, although it is always dependent on your Profile visibility settings, as well as the Housing Specification visibility settings. To make the best use of our Services and increase the chances of getting more qualified housing opportunities, recommendations, and connections, having public visibility settings is recommended.
Our Services enables you to communicate with us, other Members (and sometimes Visitors), Professionals and Companies. We can communicate to you through email, phone, push notifications, inbox messages, and by other means from within our Services. As a Member, you can communicate with other Members, Professionals and Companies via connection requests, contact forms, email, phone, our messaging function and/or by any other means from within our Services, or via contact information accessible via our Services. As a Visitor, you are bound to communicating with Members, Visitors, Professionals and Companies outside our Services.
We strongly recommend Visitors to become Members, in order to be able to communicate via our Services, find reliable and up-to-date contact information, to ensure safe and trusted ways of communication provided via our Services. We do not take responsibility for any communication happening outside of our Services.
We may, now or in the future, sell and offer certain Premium Services for Members and Companies, and Members and Companies who decides to purchase any of our Premium Services ("Customers), will get exclusive access to aggregate, export, and use some of your data such as, but not limited to, your name, your housing specification preferences, location, locations of interest, your professional title (Professional Profiles only), your employer and/or your company (Professional Profiles only), to use for the Customers sales, targeting and other similar lead-generation services offered to Customers via our Premium Services. Any of your data exported and/or stored externally by any Customers is further subject to their policies and practises.
We may, now or in the future, offer targeted advertisements and sponsored content via our Services to both Members and Visitors, on and off our Services. For the purpose of us being able to offer advertisement and sponsored content, we may share and use your data such as, but not limited to, your profile information, your usage data, your interactions with content, and other data from advertisement technologies, for example cookies. You can personally set your advertisement settings and preferences as described here.
We also use your data, both personal information and usage information, as well as public feedback and content, to improve our Services. In relation to this, we will use your data in order to help you solve any of your submitted questions to our customer support, to find and resolve bugs, or similar situations. You can contact us at [email protected].
We may also use your non-personal information data, data which is not directly tied to identify you, such as but not limited to, language, location, professional title, for data aggregation purposes, for creating reports, for statistics such as demographics, and to measure advertisement and sponsored content performance and targeting.
We will also use your personal data and usage data, including all communication via our Services, for security purposes, for example if it is required for investigating any potential violations to our Terms & Conditions, or if we, or any of our Members suspect and/or report you for being in violation of our Terms & Conditions, or any other harmful behaviour and/or illegal activities while using our Services.
Depending on the visibility settings on your profile, the general settings, and/or specific information visibility settings, your profile and the personal information provided through your profile will have different visibility to Members, Visitors and Customers. In addition to the personal information you share on your profile, you may also engage with (e.g. like, comment, share) and/or create content (e.g. housing specifications, articles, posts) via our Services. When you interact and/or engage with content it may be visible to Members and Visitors, as well as certain personal information such as, but not limited to, your name and your profile photo. We may also notify other Members in the event that you have visited their profile.
We use external softwares from third-party service providers to maintain and develop our Services, for example, but not limited to, for product analytics, customer support, information security softwares, software development, payments, and with that we also need to share some of your personal information to these external companies.
We may also be legally required to share and disclose certain personal information and data about you if required by law, or by any other legal processes and/or regulations.
For Professional Profiles and Company Pages, we may offer certain Premium Services exclusively available for Professional Profile Members, for them to use certain features, tools and/or other specific professional services of our Services. Before accessing and using any of these services, we may ask you as a Professional Profile Member to give additional permission for us to share your data with your employer and/or company, in the event that your employer and/or company is the paying entity for the Premium Services licenses.
Certain Professional Profile Members, their employer and/or their company, may also be legally, or by other means required to transfer and handle certain personal information of other Members made available for them via our Services externally.
You have certain rights when it comes to our collection and handling of your personal information and data. Below is a summary of your rights, and further down in this section you also find more detailed explanations of some of your rights when using our Services.
Right to Object
You have the right to object to us processing your personal information and data based on legitimate interest. This means that if you object, we may no longer have the right to process the personal data, unless we can demonstrate and motivate compelling legitimate grounds for us processing the data, which override your rights and interests.
Right to access and transfer your data
You can request to access and get a copy of certain of the personal information and data we have collected by contacting us. We aim to respond to any such requests as soon as possible, and aligned with the regulations, we ensure to respond within 30 days of receiving your request. As per your rights, you will receive your personal data in machine-readable format.
Right to rectification
You have the right to edit, change, and by other means correct personal information which is incorrect. We offer you the ability to edit a majority of all your information from within your profile using our Services, and you may also contact us to get further assistance.
Right to erasure/Right to be forgotten
You have the right to request that we delete personal information data about you, for example but not limited to, if the data is no longer necessary for us to collect in relation to the purposes for which it was initially collected, or otherwise processed, or if there is no longer any legal basis for us to process the data. We always aim to remove your personal data and visibility of your personal content and engagements via our Services as soon as possible.
Right to restriction
You may have the right to request that the processing of certain of your personal data should be limited, for example if you believe that we have no legal right to keep it, or to limit our use of the data, for example if you believe that your personal data is inaccurate. You can control and manage how we use your personal data from your profile, or by contacting us at [email protected].
Right to withdraw your consent
You may, at any time withdraw any consent you have previously given us to collect and handle your personal information and data. It is however important to mention that withdrawing your consent will not affect any processing which has already taken place, and it will limit how you can continue using our Services.
Right to data portability
You may have the right to access and/or transfer some of the personal data which you have provided to us, and if you decide to exercise this right, we will provide you with the personal information and data in a machine-readable format as soon as possible, and/or as soon as legally required.
Other general information about your rights and our data collection
In general, we will keep your data for as long as it is still relevant for us to keep your data. In practise, this means that as long as you keep your account as a Member using our Services, or by any other means use our Services, we will retain your personal information as well as your usage information. In certain instances, we may also retain your non-personal information for statistics, analysis and other data and usage aggregations to measure and develop our Services.
We offer you a number of options on what kind of data you want to add, share, use, and have visible to other Members and Visitors. We also offer a number of options on how you can manage the data we have collected about you, as well as what data we are allowed to collect and handle. For example, you can delete data, you can request us to erase and delete data, you can edit your data, you can limit, restrict and object to that we use your data (e.g. if we no longer have legal rights to keep it). You also have the right to access and get a copy of all your personal data in a machine readable format.
In the event of you closing and/or requesting to delete your account, we will always aim to remove your personal data visibility as soon as possible. In the event of deletion, your account and the personal data will generally be deleted within 30 days. If required and in certain specific instances, for example but not limited to, if required by law, to prevent fraud and/or abuse, or any other behaviour in breach with our Terms & Conditions when using our Services, we may be legally obligated to keep your data for longer than 30 days after request of deletion. For non-personal information, we will still keep it after the closing and/or deletion of your account.
Information shared with others via our Services, for example a personal recommendation of a Professional Profile and/or a Company page, comments, messages or similar interactions and engagements previously associated to your personal profile may, in some instances still be kept and visible to others even after the closing of your account, although it will not be tied to any of your personal profile data nor information. Instead, it will be visible as content from an anonymous user, for example as an unknown member or deleted member. Your data might also be searchable and visible on third-party sites, for example but not limited to, search engines for some time after the closing and/or deletion of your account, something which we can not control nor influence.
Our Services is not intended for, and does not address, anyone under the age of 16. We never knowingly collect any personally identifiable information from anyone under the age of 16. If you are a parent and/or guardian of an individual under the age of 16, and you are aware that your child has provided us with personally identifiable data, please contact us at [email protected]. If we become aware of that we have unknowingly collected personal data and information from anyone under the age of 16 without the verification of parental consent, we will ensure to remove that information from our Services as swiftly as possible.
Heimo Group AB
Rosenvägen 7, 26261 Ängelholm, Sweden