Privacy Policy

Last updated: May 27th, 2024


This Privacy Policy applies to, and any other similar sites, apps, communications and services ("Services") owned by, and distributed by the Swedish company and legal entity Heimo Group AB, with corporate identity number 559420-7028, further referred to as ("us"), ("we"), ("our"), ("heimo"), ("Heimo").

is a digital tool and platform tailor-made for people looking to safely and easily rent out, borrow, host, or by other means share their home with friends, friends-of-friends, or trusted recurring guests. Get access to see, share rent or borrow homes through personal invitations to homes from people you know. 
To provide our Services we may collect, process, use, and store information about you. We don't sell personal information about our registered users ("Members) to others without consent, and we only share personal information when it is necessary, and only as described further down in this Privacy Policy.

Members at heimo can create and share their personal profile ("Profile"), engage with other Members and their contacts on heimo, exchange tips, guides and other information, knowledge and personal experiences, create, publish and in other ways communicate, share and view content and personal homes, all to enable themselves, other Members to safely share experiences, homes and guides with each other through the platform.

As a Member, you have access to content and data shared to you, or made available to you, by other Members. However, some content, features and information may also be available and viewable by non-members (”Visitors”). For example, when you share an invitation to your home to a person not yet registered as a Member on heimo, he/she will be able to see your invitation and the content and information tied to the invitation of your home. If the person you've invited accepts your invitation, he/she will also have to sign up to become a registered Member of heimo to get access to see your home. The data we gather and store for Visitors is further described below.

You should always feel that you are in charge of your own data, and we work hard to ensure transparency about what data we collect, why we collect it, how we use it, who (if anyone) we share it with, as well as your rights.

As a Member or Visitor of our Services, we offer you a lot of personal choices about what data we can collect, use and share.

Our Services for Members can be used and accessed for people globally, and may contain Services, features, and content that are not, and will not, be available in your country of residence. Our Services are controlled and delivered by Heimo Group AB from Sweden, in the European Union, and we make no representation or guarantee that our Services, features or content, are appropriate or available for use in other locations than within the EU, EEA, UK and Switzerland. Visitors or Members who access or use our Services from other countries, do so at their own discretion, and are personally responsible for ensuring compliance with national, local, and community regulations and law.

Data controller

Heimo Group AB, a Swedish company and legal entity, with corporate identity number 559420-7028 is the controller for processing your personal data provided to, collected by or for, or processed in connection with the use of our Services.

As a Member or Visitor of our Services, all data collection, use and sharing of personal data is subject to this Privacy Policy.

Changes to this Privacy Policy

We can modify this Privacy Policy, and if we make changes to it, you will be notified through our Services (or by any other means), to allow you to review all updates and changes. If for any reason you object to any of the updates and changes, you can always delete and permanently close your account.

Your continued use of our Services after we publish new updates and changes and give you notice about said changes, means that you approve and agree to said updates and changes. This allows the continued collection, use and sharing of your personal data as per the changes in accordance with the updated Privacy Policy terms, as per its effective date.

The Data We Collect

Data collection & Our legal basis

Data collection & Our legal basis
In order for us to legally collect and store personal information and data, we must have a legal basis and legitimate reasons justifying our collection. At heimo, our legal basis to collect and store personal information and data typically relates to:

One legitimate reason for our data collection may be the Agreement you enter by agreeing to our Terms & Conditions when signing up to use our Services as a Member.

We will ask for consent to use some of your personal information for specific purposes. If we ask for consent, we will also make sure that you can revoke your consent, either via our Services, and/or through device permissions and/or by contacting us. We may also ask you for permission and consent to access certain data, even in the event that we are not obliged to ask for consent.

Legitimate interest
We might collect, store and use your information because we, or a third-party, has a legitimate interest in doing so. We use your information to provide and develop our Services, including but not limited to, providing you access to your account, providing customer support, helping you invite people, find other Members, homes, and other relevant content. Important to mention is that our legitimate interests as a company can never outweigh your personal right to privacy. With that, we only rely on legitimate interest when we can properly motivate it after having done a so-called balancing test.

Legal requirement
We may be legally required to collect, store and by other means use your personal information to comply with the law, for example in the event of an ongoing legal process, or if we need to take legal action, or similar actions.

Personal data - Profile, Homes, Bookings & Posts
In order to use our Services, we may ask you to provide us with personal information which can be used to identify you as an individual, for example your profile information (“Profile”), home information (“Home”), and other similar content. 

The personal data we collect for Profiles includes, but are not limited to:
- Your first name and last name
- Your personal email address
- Usage data (further described in more details below)

On top of what is necessary to provide for the creation of your profile at heimo, you also have the right to decide which additional information you wish to display, such as a description of yourself, profile picture, and other similar information.

The personal data we collect for Homes includes, but are not limited to:
- The location of the home (e.g. city and area)
- Home information (e.g. number of bedrooms, rooms)
- Home Address (Note* this is not needed to be disclosed for guests before bookings)
- Photos of the home
- Usage data (further described in more details below)

On top of what is necessary to provide for the creation and publication of Homes, you also have the right to decide which additional information you wish to display, such as a description of the home, multiple photos, other photos and other similar endorsements.

The personal data we collect for Posts includes, but are not limited to:
- The content of your post (which may include personal guides, tips and personal photos)
- Comments to post (which may include personal information)
- Photos of the home
- Usage data (further described in more details below)

On top of what is necessary to provide for the creation and publication of your Posts at heimo, for example posting in guestbooks, you also have the right to decide which additional information you wish to display, such as guides, tips, personal experiences, personal photos, and other similar posts including personal information.

The personal data we collect for Bookings includes, but are not limited to:
- Your first name and last name
- Guest information
- Usage data (further described in more details below)

On top of what is necessary to provide for the creation of a Booking, you also have the right to decide which additional information you wish to add, such as a description of your stay, and other similar information.

Personal Data - Subscriptions & Premium Features
We may offer certain Premium Services and/or Subscriptions exclusively available for Members opting in for subscribing to and using such Premium Services. Before accessing and using any of these services, we may ask you as a Member to provide additional personal information, such as billing information, and other similar payment information.

Usage data
When you use our Services, we may automatically collect data such as, but not limited to, your Internet Protocol address (IP Address), location, device type, browser type, browser version, the page visits of our Services, the date and time of your visit, time spent on pages, unique device identifiers and other diagnostic data which will help us improve our Services.

When you use our Services by, or through a mobile device, we may automatically collect information including, but not limited to, the type of device, the unique ID of the device, the IP address of the device, the operating system of the device, the type of mobile browser you use, location, unique device identifiers and other diagnostic data. We may also collect information that your browser sends whenever you visit our Services as a Visitor, or when you access our Services by, or through, a mobile device.

We may further maintain records of usage data when you interact with our Services. This includes, but are not limited to, instances such as viewing or interacting with content, or advertisements, conducting searches, answering forms, installing or updating our applications, or similar interactions.

We may also gather usage data from when you interact with other Members of heimo via our Messaging feature, or any other means of communication in relation to our Services, whether you are sending, receiving, or by other means engaging with other Members. For instance, if you receive a message for a booking request, a response to a booking, or similar, we may monitor whether you have responded to it and may, from time to time, provide you with notifications and reminders.

In the event of us receiving a complaint or a report of that you have been involved in contacting others, or by any other means communicating via our Services, in a way which are in violation to our Terms & Conditions, we may interact with the content as well as the contact information available to us, and other means of communication you have used via our Services, in order to investigate if there are in fact any violations to our Terms & Conditions.

Other information
At times, we will introduce new features to our Services which may necessitate the collection of new personal information. Should we collect significantly different personal data or make significant changes to our data collection, usage, or sharing practices, we will always inform you and may modify this Privacy Policy accordingly.

Our Services may contain links to other websites, provided by us or by our Members, and not operated nor secured as safe to visit by us. If you decide to click on any third-party link, you will be redirected to that third party's website, and we strongly advise you to always review the Privacy Policy of every site you visit. We also want to stress that we have no control over, and have no responsibility for, the content, privacy policies and/or practices of any third-party websites or services you may visit. If you suspect that a link provided by us or a Member via our Services might lead to a malicious, or by other means potentially harmful website, we urge you to report that to us as soon as possible by sending us an email to [email protected].

We also urge you to refrain from publishing or adding any personal data to your Profile, Homes, Posts or Bookings at heimo, that you would not want to be available for other Members to see. 

How We Use Your Data And Why

Your usage and personal settings of our Services decides how we can use your data. We use your data so that you, and others, will be able to utilise and experience all of our Services (including potential advertisements and offers) in the most personalised and smoothest way possible. We further use your data to develop and improve our Services.

By using our Services, you may be able to search for, find, invite and connect with other Members, and depending on the personal settings for you and other Members, you may also be able to search for, find and connect with connections of other Members from their connections. Similarly, other Members may be able to search for, find, invite and connect with you, and Members from your connections.

We may also use your data, for example your profile information, your homes, and your invited guests, to recommend other relevant Members for you to invite to your home, as well as recommending you as a potential relevant person to invite for other Members. If you use any of the functionality we offer for inviting others to become Members and get access to your home and view your profile, for example when you invite other people through their email address or by text message, we may use that data to notify you when those people join and become Members at heimo.

As a Member, it is always your personal choice and responsibility about whether to invite others or not, publish and share posts, send and/or accept a booking request, and similar actions.

We also offer Messaging as a tool for you as a Member to interact and communicate with other Members. We may be required to analyse the information you share to other Members via our communication tools, including instant messaging, if required by any laws, regulations or any ongoing legal procedures, and in order to identify any potential misuse or any other interactions or engagement which are in conflict with our terms and conditions.

We may offer content such as, but not limited to, information, articles, educational material, statistics, events, and other kinds of related information through our Services. Based on the data you provide to us, either via the usage of our Services or via the personal information you have added and have given us permission to use, we can give you personal recommendations and present relevant content (including advertisements and offers).

As a Member, you can see and interact with content available through the guestbook for homes. Your interactions, such as posts, comments, views, likes and sharing of the content, may be used by us in order to be able to continue presenting relevant, and personalised content (including advertisements and offers) to you.
Our Services enables you as a Member or Visitor to search for, find, get recommendations for, and in other ways get information about opportunities of renting, borrowing, sharing or by other similar means get access to homes. We may use your data to present you with recommended housing opportunities from other Members that you are connected to (for example if you are both invited as guests for the same home).

Our Services enable you to communicate with us and other Members. We can communicate to you through instant messaging, email, push notifications, and by other similar means from within our Services. As a Member, you can communicate with other Members, via instant messaging, invitation requests, booking requests, and other similar means. As a Visitor, you are bound to communicate with us and Members, outside our Services.

We may, now or in the future, offer targeted advertisements and sponsored content via our Services to both Members and Visitors, on and off our Services. For the purpose of us being able to offer advertising and sponsored content, we may share and use your data such as, but not limited to, your profile information, your usage data, your interactions with content, and other data from advertisement technologies, for example pixels and cookies.

We may also use your data, both personal information and usage information, as well as public feedback and content, to improve our Services. In relation to this, we will use your data in order to help you solve any of your submitted questions to our customer support, to find and resolve bugs, or similar situations. You can contact us at [email protected].

We may also use your non-personal information data, data which is not directly tied to identify you, such as but not limited to, language, location, for data aggregation purposes, for creating reports, for statistics such as demographics, and to measure advertising and sponsored content performance and targeting.

We will also use your personal data and usage data, including all communication via our Services, for security purposes, for example if it is required for investigating any potential violations to our Terms & Conditions, or if we, or any of our Members suspect and/or report you for acting in violation of our Terms & Conditions, or any other harmful behaviour and/or illegal activities while using our Services.

How We Share Your Data and Information

In addition to the personal information you share, for example on your profile, you may also engage with (e.g. like, message, comment, share) and/or create content (e.g. bookings, setting available dates, posts) via our Services. When you interact and/or engage with content it may be visible to other Members, as well as certain personal information such as, but not limited to, your name and your profile photo. We may also notify other Members when you create, publish, change and/or engage with content on our Services.

We use external softwares from third-party service providers to maintain and develop our Services, for example, but not limited to, for product development, product analytics, customer support, information security softwares, software development, payments, and with that we also need to share some of your personal information to these external companies.

We may also be legally required to share and disclose certain personal information and data about you if required by law, or by any other legal processes and/or regulations.

In the event of a merger, an acquisition, a sale or by any other means a change in control, or as in a preparation of any of the aforementioned instances, we can share your personal data to any company or other entity buying, or interested in buying, our Services. Any company or other entity buying our Services, or parts of our Services, will have the right to continue using your data, as per what is described in this Privacy Policy.

Your Rights

You have certain rights when it comes to our collection and handling of your personal information and data. Below is a summary of your rights, and further down in this section you also find more detailed explanations of some of your rights when using our Services.

Right to Object
You have the right to object to us processing your personal information and data based on legitimate interest. This means that if you object, we may no longer have the right to process the personal data, unless we can demonstrate and motivate compelling legitimate grounds for us processing the data, which override your rights and interests.

Right to access and transfer your data
You can request to access and get a copy of certain of the personal information and data we have collected by contacting us. We aim to respond to any such requests as soon as possible, and aligned with the regulations, we ensure to respond within 30 days of receiving your request. As per your rights, you will receive your personal data in machine-readable format.

Right to rectification
You have the right to edit, change, and by other means correct personal information which is incorrect. We offer you the ability to edit a majority of all your information from within your profile using our Services, and you may also contact us to get further assistance.

Right to erasure/Right to be forgotten
You have the right to request that we delete personal information data about you, for example but not limited to, if the data is no longer necessary for us to collect in relation to the purposes for which it was initially collected, or otherwise processed, or if there is no longer any legal basis for us to process the data. We always aim to remove your personal data and visibility of your personal content and engagements via our Services as soon as possible.

Right to restriction
You may have the right to request that the processing of certain of your personal data should be limited, for example if you believe that we have no legal right to keep it, or to limit our use of the data, for example if you believe that your personal data is inaccurate. You can control and manage how we use your personal data from your profile, or by contacting us at [email protected].

Right to withdraw your consent
You may, at any time, withdraw any consent you have previously given us to collect and handle your personal information and data. It is however important to mention that withdrawing your consent will not affect any processing which has already taken place, and it will limit how you can continue using our Services.

Right to data portability
You may have the right to access and/or transfer some of the personal data which you have provided to us, and if you decide to exercise this right, we will provide you with the personal information and data in a machine-readable format as soon as possible, and/or as soon as legally required.

Other general information about your rights and our data collection
In general, we will keep your data for as long as it is still relevant for us to keep your data. In practice, this means that as long as you keep your account as a Member using our Services, or by any other means use our Services, we will retain your personal information as well as your usage information. In certain instances, we may also retain your non-personal information for statistics, analysis and other data and usage aggregations to measure and develop our Services.

We offer you a number of options on what kind of data you want to add, share, use, and have visible to other Members and Visitors. We also offer a number of options on how you can manage the data we have collected about you, as well as what data we are allowed to collect and handle. For example, you can delete data, you can request us to erase and delete data, you can edit your data, you can limit, restrict and object to that we use your data (e.g. if we no longer have legal rights to keep it).

You also have the right to access and get a copy of all your personal data in a machine readable format.In the event of you closing and/or requesting to delete your account, we will always aim to remove your personal data visibility as soon as possible. In the event of deletion, your account and the personal data will generally be deleted within 30 days.

If required and in certain specific instances, for example but not limited to, if required by law, to prevent fraud and/or abuse, or any other behaviour in breach with our Terms & Conditions when using our Services, we may be legally obligated to keep your data for longer than 30 days after request of deletion. For non-personal information, we will still keep it after the closing and/or deletion of your account.

Cookies and Other similar technologies

We utilise cookies and other comparable technologies to collect data and information (including device IDs), all for the purpose of improving your experience using our Services, enabling us to recognise you and your device(s) across various Services, and devices where you have previously engaged with our Services.

We may permit certain third-parties to use cookies on our Services, for example analytics partners. Cookies are small text files that can be used by websites to make a user's experience more efficient.

As a Member, you always have the option to opt-out of our tracking and/ or usage of data from cookies and similar technologies that monitor and track your behaviour on other websites for ad targeting and other ad-related purposes via this Privacy Policy. For Visitors, the opt-out controls are accessible upon visiting our Services as well as in our Privacy Policy.

Age limits & restrictions

Our Services is not intended for, and does not address, anyone under the age of 18. We never knowingly collect any personally identifiable information from anyone under the age of 18.

If you are a parent and/or guardian of an individual under the age of 18, and you are aware that your child has provided us with personally identifiable data, please contact us at [email protected].

If we become aware that we have unknowingly collected personal data and information from anyone under the age of 18 without the verification of parental consent, we will ensure to remove that information from our Services as swiftly as possible.


Heimo Group AB, with corporate identity number 559420-7028, is a registered Swedish company and legal entity, and your use of our Services is subject to this Privacy Policy and our Terms & Conditions, governed by Swedish laws and regulations.

Any disputes, claims or other objections to how we operate our Services, this Privacy Policy and/or our Terms & Conditions, should be settled according to Swedish laws and regulations.

You also have the right to file a complaint to the Swedish Data Protection Authority, if you believe that we have not complied with our obligations regarding your personal data, and you may also contact the supervisory authorities in the country where you live.

Contact us

If you want to contact us regarding anything in this Privacy Policy, or for any other questions or concerns, you can always send us an email at [email protected]. We aim to respond to all incoming emails within a few days.

Heimo Group AB
Rosenvägen 7, 26261 Ängelholm, Sweden
[email protected]